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Mobile Advertising

Solution Mobile advertising involves multiple variables which you may want track. Such variables like:

-mobile carrier
-OS platform
-Device
-Network channel
-Adcopy

These variables can be setup in CPV Lab campaigns as extra tokens. However, setting these variables depends on which network you are using and how they allow the tokens to be passed through. For example, JumpTap is a mobile platform that passes tokens as:

Name: Operator
URL Append: &op=JT_OPERATOR
Parameter: op

If you are not sure what variables you can use, you can ask your AM or submit a support ticket to the network.





Tags: Mobile, advertising, variables, parameters, tokens, extra, platform
Article details
Article ID: 69
Category: General CPV Lab Q & A
Date added: May-2-2012 11:52am
Views: 1371

 
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