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Alerts and Campaign Optimization Filters

Solution The Settings you use for your Alerts and Optimization Filters really depends if you want to be more on the conservative side or you prefer to bring in more data (spending more) before making decisions.

Here's an example Alert Setup with conservative settings:

ALERTS
- More than 200 Views & less than 1 Conversions
- More than 110 Views & less than 1 Clicks
- More than 110 Views & less than 1 Subscribers
- More than 300 Views & less than 5 %SR

***If you set the first 2 alerts above, than the 2 below are
the same really, just using percentages instead of specific numbers.
- More than Views & less than CTR
- More than Views & less than Conversion Rate

Campaign Alerts
When a campaign receives 2,000 Views for the first time
Every time a campaign receives 2,000 Views

***Note: You can use the campaign alerts to basically alert you when it's time to look at a campaign and see what needs to be optimized, removed, etc.

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CAMPAIGN OPTIMIZATION FILTERS

Winner Filters:
- Targets with 10 ROI% of or more and/or a PPV of or more
- Landing Pages with 10 ROI% of or more and/or a PPV of or more
- Offers with 10 ROI% of or more

***For my winner filters, you generally want to set a low ROI. This way, you'll receive alerts based on what needs to be optimized as well.

Remove / Change Filters:
Remove Targets...
- With more than 110 Views & less than 1 Clicks
- With more than 200 Views & less than 1 Conversions
- With more than 300 Views & less than 10 %ROI and/or a PPV less than $

Remove/Change Landing Pages...
- With more than 110 Views & less than 1 Clicks
- With more than 200 Views & less than 1 Conversions

Remove/Change Offers...
- With more than 200 Views & less than 1 Conversions (Direct Link)
- With more than 100 Visitors & less than 1 Conversions (Landing Page)

Remember, these settings are completely up to you...adjust them as you see fit.

Tags: optimization filters, optimize, alerts, alert, campaign alerts, campaign optimization, settings
Article details
Article ID: 7
Category: General CPV Lab Q & A
Date added: Jan-26-2011 4:15pm
Views: 1075

 
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